Marketing: Go Get An Action Plan
Found a great website this morning, via a post by Chris Allen in the LED Digest. Robert Middleton's Action Plan Marketing is primarily focused at service professionals, but a lot of the information in his free samples would be useful for anyone.
I'm looking forward to receiving Robert's newsletter, and the fact that I didn't get an issue as soon as I subscribed reminds me of yet another item that's on my own "to do" list.
Chris Allen's website, BTW, is www.gentlemansemporium.com. A little link love is due.
4 Comments:
I went through most of the free stuff on that website and I agree it is very helpful. I am getting ready to buy the book and I'll post here once I have gone through it
Thanks, Mike, we'd all like to hear your feedback on the book.
I first heard of Robert Middleton about 5 years ago and attended a two day workshop of his that profoundly affected the way I work with my eMarketing clients. The #1 thing I learned was to tell your potential customers how you can solve their problem instead of focusing on what you do. It's a subtle but profound shift in how most people approach writing their website, newsletter, etc. I bought his book way back when and still refer to it from time to time. It was some of the best money I ever spent on my business. (Except the money I spent working with Dan of course!)
I bought Robert Middleton's InfoGuru book, on Torka's recommendation. It was worth the price.
Much of the advice was stuff I already knew, but there's a value in reinforcement, clarity and organization. Middleton's tactics have helped shorten my selling cycle, and increased my profitability.
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